Samb MAYERES, an entrepreneur at heart!

On the occasion of International Women's Day, Black Beautés has chosen to present a woman like no other: Madame Mayeres Samb Hortence, director of Mileva, a company that manufactures and distributes cosmetic products. Mileva Brings together 3 entities: manufacturing with the EM2H brand - Distribution and E-commerce with the site has become essential in the world of multi-ethnic cosmetics. Meeting with an exceptional woman, who manages a company of more than 2,000,000 €.

Black Beautés : who is Madame Mayeres really and where are you from?

Madame Mayeres : My name is MAYERES Samb Hortence born in 1968. Belgian of Senegalese origin, I am married and mother of 2 children. Graduated in philosophy and commercial engineer, I started my career in banking (11 years at Crédit Mutuel).


Black Beauties : how would you define yourself in three adjectives?

Madame Mayeres : simple - tolerant - generous


Black Beautés : how did you become director of, which has become essential in the world of multi-ethnic cosmetics?

Ms. Mayeres : I am an entrepreneur at heart, and I created my first business at the age of 25. As for lumibeauty, it was while looking for a hairdressing salon and Afro products in the region where I lived that I realized that there was nothing all around, so with my husband, I I decided to get into hair cosmetics in order to offer others the possibility of finding suitable products nearby.

In addition to this, you need to know more about it.

Black Beauties : how would you define an entrepreneur?

Madame Mayeres : Perseverant - Perfectionist - Creative.


Black Beautés : what are the main dates of your career?

Madame Mayeres : Regarding lumibeauty, I started the activity in 2006 under the name of Sitoé, renamed Mileva in 2010

Mileva brings together two entities:

The manufacture of cosmetic products under the EM2H brand

  • Distribution - Ecommerce

In 2011, creation of Kee Mee, our 1st Korean smoothing brand (we are the only Belgian company to manufacture Korean straightening)

2012: birth of the Boost k Hair brand, anti-aging hair

2013: creation of Blind'Age Capillaire, the only smoothing mask on the market

2015: launch of Premium Keratin Caviar, the first Brazilian smoothing with caviar extracts

2016 - MIA, 1st European Brazilian straightening formulated as a shampoo with patented technology.

Read more