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In the age of Social Media,
How to sell beauty products

There are more and more hair brands in retail. What arguments can be put forward, how can we advise these products which often create a buzz on social networks, but which until then have had little presence in the selective circuit?
First, draw a parallel between skin care and hair products.
Creating a common axis between the skin and the hair is an often winning approach to interest the client in hair products. The importance of detailing the similarities between the skin and the scalp, such as pigmentation, microcirculation or cell renewal: just like the skin, the hair fiber is made up mainly of keratin and these are the same factors such as stress, fatigue , pollution or genetic aging which affects the beauty of the skin as well as that of the hair.

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Should we always be sincere
with clients?

Photo Credit: Michael Stewart Moleski @stewdiospace


Photo Credit: Christina Wocinte

Is the truth always good to say? While some advisers do not hesitate to play the card of
sincerity, others are more reserved, depending on the client's profile and personality. Sincerity must
in any case always be clever and diplomatic, if you want to seduce and retain.

Analyze the client's profile
If sincerity is often perceived and defined as a quality, it is undeniable that it can also have
negative effects. This is particularly true in commerce and particularly in service trades which
affect the physical.

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Understand what is hiding
behind racism


Despite the past and present attempts of several associations, great men and women who have shared inspiring and motivating speeches in an attempt to reduce racism to nothing, we realize that it remains present in our societies. Why ? What is really behind racism?

The Larousse dictionary (like many others for that matter), always gives two definitions to racism. Racism is either the belief that there is a hierarchy between human groups, "races", which pushes racists to adopt behaviors inspired by this belief ... Either racism is defined as the attitude of systematic hostility to with regard to a specific category of persons. Because these two definitions exist, most "racists" do not consider themselves racist at all. in fact, the first definition will encompass people who, for example, once in front of a baker with black skin color, will speak slowly while saying "I want bread like that" while pointing at a wholemeal bread, because they think that since she has a different skin color than theirs, she should not speak the same language.

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Photo Credit: Sheggeor Laker

The pride of African women
according to Véronique Diarra


Black Beautés : It is difficult for an African author to be published and to make himself known. What difficulties have you encountered?
Véronique Diarra : The difficulties of the African author to be published in this country and to be summed up in one word:


In the eyes of the publisher and the bookseller, in this country, the African author is considered "unsaleable" if he is neither famous in the Jet Set, nor winner of a high-sounding Literary Prize.

I did not have these privileges. From October 2014 I wandered from one edition to another with my first manuscript "Shuka the sacred dancer"

I contacted African, French, prestigious, lesser-known establishments ... without success.

I escaped rogue publishers who dangled an audience of passionate buyers ... for a "participation" of 3000 to 5000 euros.

In June 2017, I ended up receiving a proposal from the Harmattan in its "Encres Noires" collection. The contract requirements were specific, but I took the opportunity to finally be accepted into an edition in this country.

My first novel "Shuka the sacred dancer" was in my hands in November 2017.

But, repelled by the booksellers who declared my book unsaleable, I frequented literary salons.

One day, I met and sympathized with Madame Virginie Mouanda, a novelist like me. Tired of suffering the nuisances of publishers and booksellers in this country, she had created her own establishment a few months ago: Wawa éditions.

Since February 2018 I have been working with her in good conditions. "No I will not be silent anymore", June 2018; "Agnonlètè a life of Amazon", April 2019; "The last trip of King Aboubakry Kéïta", November 2019 are the fruits of our collaboration.

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Sara Martin: “The landscape of French cinema,
doesn't resemble social life at all… ”

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The beautiful and talented actress Sara Martins playing this month in Michel Blanc's film "See how we dance", reveals the situation as a black actress in France today

What is your background ?

Initially, my first passion was classical dance, I was also at the Opéra de Lyon then, I turned to law studies. In high school, I began to follow the theater option for three years without wanting to make a career out of it.

I then had the chance to be engaged in a great play by Roger Planchon who is no longer in this world or every night on stage I quickly experienced the profession of actress within a troupe. . All of them also encouraged me to drop my law studies, something I did by attempting the competition for the National Conservatory of Dramatic Art in Paris while at the same time continuing my law studies by correspondence. I was trained, I had an agent and I gave up my studies for good. Even if my first intentions were the theater boards, it is true that ultimately it is the small screen that hired me and I am very happy.

In the book Noire is not my job, with the 15 other black actresses you denounce the racism and sexism that reign in the French film industry. Did you feel a change following this publication?

The black book is not my job was initiated by Aïssa Maïga who summoned actress friends who wanted to testify, write a text on an anecdote of their journey as a black woman in this profession of actress. The book was done very quickly, we each wrote our texts in 3, 4 days.

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Do you know the woman of the trees?

Each month Black Beautés presents the different black women who have marked history and it is Wangari Muta Maathai, an extraordinary woman who inaugurates this section!

We call her woman of the trees, it is Wangari Muta Maathai, the first African woman in history to receive the Nobel Peace Prize for her ecological and political activism.

Born on April 1 in 1940 in Kenya, Wangari Muta Maathai did not have an easy childhood.

In fact, in her environment, little girls were rarely educated, but thanks to the determination of her parents, she went on to study. His intellectual vivacity was quickly noticed by the Catholic sisters who allowed him to go to study in the United States. A few years later, she would become the first woman in East Africa to earn a bachelor's degree in biology from Mount Saint Scholastica College in Atchison, Kansas.

Back home, with a specialization in biology, Wangari Maathai teaches zoology at the University of Nairobi. Wangari Muta Maathai is a relentless person and when she has an idea in her head she goes all the way.
Her love for ecology led her to create a movement called "The Green Belt Movement" in 1977. The latter would become popular when she decided to plant seven trees on Earth Day and invited Kenyans from all over the world. countries to do the same. This action will have made it possible to plant more than thirty million trees in sixteen years ...

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Rungano Nyoni denounces the oppression of women on the screen with "I AM NOT A WITCH"


She was ready to mortgage her mother's house to make her first feature film “I AM NOT A WITCH” which was released in theaters on December 27th. We met for you the Zambian filmmaker Rungano Nyoni who tells us about this film, a comedy about a witch camp in Zambia which charmed the public and the critics at the Cannes Film Festival last May. Presented in the Directors' Fortnight, "I AM NOT A WITCH" ( "I'm not a witch") tells the story of a 9 year old daughter, Shula, sent to a camp witches because the accuses of being one. Interview with its director.


Black Beautés: How did you come up with the idea of making this film?

Rungano Nyoni: It's not just one particular idea, it came from a variety of things and it's really my grandmother's story that really inspired me. She was a very strong woman, who lived at the time when the British Empire dominated the country (Zambia) and this domination had very strict rules. My grandmother was very independent even financially, she had her land, her horses, tractors and a company to move food and horses between Zambia and Kenya. She was also a mechanic and repaired her own trucks. She wore pants when it was illegal for women and at a time when interracial relations were banned she met my grandfather who is Spanish and they got together. As this interracial relationship was prohibited, they were banned from staying in Zambia. Later she had a Dutch companion and she didn't care! I then asked myself, how was it that for her who had so many very strong rules that were imposed on her, it was no problem for her to break them while for people like me it is difficult to break rules that are unsaid. This idea started to obsess me and observing how society imposes said and unsaid rules on us and how complicated it is for us to break them led me to the idea of this witch. These are people who have forbidden a lot of things, they don't have the right to live with their own family… and these rules they sometimes have to know how to break them, that's why I used the character of the witch because it allowed me to deal with the subject ...

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Who are these essential Africans?

Who are Africans, today essential actors of the changes in Africa?

Black Beautés was invited to the “African Women” conference on May 18 at the Dapper Museum where Ipsos conducted a large exclusive * survey in Sub-Saharan Africa (French and English speaking), to understand these women in their plurality. Ipsos unveiled the main results of the study. The conference presented by Florence de Bigault, Ipsos Francophone Africa Director, brought together experts and business decision-makers testifying to successful initiatives with African women.

Dynamic and optimistic.
The women of sub-Saharan Africa contribute to economic development and major societal changes in their respective countries. In certain sectors such as agriculture or local commerce, most of the economy is in their hands. According to the exclusive Ipsos study, 42% of African women have a regular job and 49% earn a living. They are also 35% to be single, a reality which mainly concerns the urban middle classes where young women want to study and work, before living as a couple.

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